In this article on our blog, emails are important, we are going to see how to send emails successfully to a subscriber or user's inbox and some tips to increase the success rate.
You'll get a clear view of why emails go to spam and how to prevent them and improve your Email Marketing Campaigns. Ready to read? Let's dive in.
Factors affecting your campaign:
Five factors will affect your email campaign. If you read this blog carefully, you can increase the success rate to 90%. Let's see the five factors.
- The subject line and Message content
- Blacklisted domain
- Tracking
- Links and URLs
- Reputations and scores
The subject line and message body content:
Nowadays, Artificial intelligence is so intelligent that they are studying on their own from the internet. Almost all email receivers and servers have AI spam filters that filter out bad words and unwanted sentences. If your mail subject or body content is not good, then there are high chances that your mail could be sent to spam.
How to prevent this?
To overcome these problems, you need to make a clear body or subject line. Don't use bad words and, be sure what you are typing.
If you can't find how to do that, then there is a tool called Email Subject Line Tester. It will score your subject line and if your score is bad, then there are chances that your mail might be sent to spam.
Blacklisted Domain:
If the domain that you are using to send is blacklisted, then 100% of your mail will be sent to spam.
You can check your domain's blacklist status on a tool website called mxtoolbox.
How to prevent this?
There are two ways you can prevent your domain from blacklisting
1. You can submit an appeal to the blacklist:
After running the blacklist tool, you will get a list of providers who listed you as spam. You can search for the website and, there will be an option to appeal or remove your site from their list. You can submit it over there, they will respond to you.
2. You can create a separate domain to send emails:
Better you can create a new domain to send mails of you are forcing problem with the main site that you have. This will make the success rate a bit higher.
Note that sometimes new domains will be automatically blacklisted and will be changed soon.
URLs and Links:
If you are an affiliate marketer who runs email campaigns, then you must want to paste a link over there. Most of the time, when you paste an affiliate link, the spam filters will think of your mail as spam and will mark it as spam.
How to prevent this?
You can use the URL cloaking or masking method to come over this problem. You can know about URL masking here.
Tracking:
If you use trackers to track your mail opens, then you must be using some hidden images or URLs that will trigger them. This will be considered spam.
When a user opens the mail, the hidden script behind the image will load and send to the server that the user opened your mail.
How to prevent this?
If you are using your SMTP, then you need to set that carefully.
See how to set up SMTP:
Or else you can use some services which are trusted and track data carefully. For Example; you can use MailChimp.
Reputation and score:
You need to have a 10 out of 10 sending score. You can check the score in various places like TrustedSource or at Google Postmaster Tools.
You need to follow those steps listed above to increase your score. Or you can use Mail Tester to know how is your campaign will go.
Some Tips to Improve:
Bounce Rate:
Bounce rate is a measure that the mails that are not sent and returned. If you send a mail to an invalid email address, then it will return (bounce) to you again. In this way, your bounce rating will be increased. If your bounce rate is high. There is a high chance that your emails are going to spam.
To prevent this, you can validate emails and send them properly. If you validate, you'll get an active mail list. Then your bounce rate will be reduced.
How to validate mailing list:
There is a superb tool from h-supertools. You can validate single mail or bulk mail in them. How to use it.
- Go to Free Bulk Email Address Validator
- Type in or paste emails line by line
- Finish the captcha and then click on validate
- You'll get results on the right side
That's so simple. You can do that now!
Complain Rate:
Imagine this, you are holding a huge list of emails and, you are sending a mail. The email is about digital marketing. Only 40% of people on the list have an interest in digital marketing. Whereas another 60% don't want to know about them. Then the user will mark you as spam. By that, your complaint rate will increase.
To reduce this, you can sort out your list according to their interest and need. By that, your campaign will have a huge success rate. If you feel lazy to list them again, think before collecting emails and sort out at the beginning itself. If you are collecting mails from WordPress, there is a plugin called OptinMonster which will make your work more easier. OptinMonster has a trial plugin and also has a plan as low as $9 per month.
If you are a programmer, who is developing your own site, then you can collect mails in such a way that the mail addresses go and stay to the place they needed to go.
Cloaking URLs:
If you are sending emails with links, then cloaking an URL will make your success rate high. If you don't know what is URL cloaking, here is a short explanation
What is URL cloaking:
Redirect another domain URL with your domain. If you have an affiliate link called sendmails.io. Then by doing URL cloaking you use your domain like yourdomain.com/aff/sendmails.io. This can be easily done with .htaccess or by some plugins.
This is a big topic. You can learn it easily by watching some videos or by reading some blogs about them. URL shortening is a way to shorten URL with another domain. But URL cloaking is different. Don't shorten your URL and send it with mail campaigns. Some shortener have high spam rate!
Don't touch the .htaccess file if you don't know what you are doing!
Use Tools to get clarification:
There are lots of tools online to enhance your mails and make them more successful. These are the tools that most of you need:
- H-Supertool's mailing tools
- MX toolbox's blacklist checker
- Sendcheckit's subject line tester
- Mail Tester - An overall mail testing tool
These are the famous tools to use. You can use them to enhance your campaign.
Wish you learned how to send an Email successfully to subscribers' or users' inboxes. You can implement them now. Don't waste time, utilize it well and grow yourself online and, stand out at the top from others.
Share this article with someone who has this problem. You know, "Sharing is Caring". If you have any queries, comment below, I'll try to answer your questions.
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